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Creating Intimacy Through Scent
It is believed the sense of smell is the most powerful of our five senses because it is closely connected to the parts of the brain associated with memory and emotion. Just one whiff of a familiar aroma can trigger intensely emotional reactions. I've witnessed this and experienced it many times myself. In launching Firebrand Candle Company, I sought to shine a light on the richness of Detroit's culture by connecting Detroit streets and an interpretation of their energy to unique, memorable aroma blends. In doing so, I hope to help create intimacy between people by enabling others to use the power of scent to create new memories or share moments of nostalgia.